AROY-D (Concept Work)

Packaging redesign for AROY-D’s line of canned fruits.

Inspiration was taken from the bright colours on boats in the Gulf of Thailand, where many of Aroy-D’s products are shipped from, as well as Thai signage and marketplaces. The painted tops of the cans and vibrant label were used to differentiate the brand from other more monotonous Thai fruit brands in the competitor space.